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The Business of Small Business $24.95 A Survival Guide for Succeeding and Prospering in Business ~written by Owen Jay Murphy, MBA
How To Order: Please call us for volume book orders - substantial discount available. Customers outside the US- please call to order
1. Buy Online Listen to a Radio Interview of the Author ("Get Your Life Back" - Radio Show 2/19/09 show) Paperback | 207 pages ISBN: 978-1-932056-60-0 Practical advice on how to survive and prosper with a small business. Why be one of the 850,000 small businesses that fail each year? This manual is your complete reference for planning, organizing, starting, financing, operating, advertising, and marketing your business. The book discusses controlling costs, competing against larger businesses, and using the internet to your advantage. As you continue your successful business, you will refer to this manual time and agin to make the most of your profit potential. Owning a small business is not a nine to five job, but a 24/7 life. This book is a guide to help business owners maintain focus in the many areas of business critical to success. Written with humor, it is an easy read with narratives of other small businesses and how they survived through the pitfalls. Items covered: * Find the right location and negotiate to a favorable lease. * Control the costs of doing business so you can make a profit. * Make the best use of your limited advertising budget, and utilize advertising to its potential. * Use the internet to improve your sales and profits. * Create a loyal customer by focusing on customer needs. * Write a business plan to guide your business' growth and development. * Put your best foot forward in terms of customer perceptions. * Compete against the giants in your industry. * Avoid the fourteen cardinal sins of business. Owen Jay Murphy has extensive business education and experience in both small business operations and large corporate settings. He holds an MBA from California State University in Fullerton and resides with his family in Corona, California (near Los Angeles). He is active in his local Chamber of Commerce, serving on the Board of Directors and the Legislative Action Committee and chairing the Publications and Marketing Committee, editor of the "Corona Marketing Monthly," and chair of the Military Affairs Committee. He is a prolific writer on business topics. As such, he is familiar with a variety of small businesses represented by the Chamber's more than 1,200 member businesses. The February 2009 issue of the "Mensa Bulletin" had a photo of the cover and the following to say: “The Business of Small Business" by Owen Jay Murphy (2008, 200pp., pb,; publ. Tower Publishing, Standish, Maine, ISBN 978-1-932056-60-0). Described as a ‘hard-hitting reality check and survival guide for both new and experienced business owners,’ this book seems to be in the right place at the right time. Finding that no one book covered all the bases – writing the business plan, selecting the right location, hiring and dealing with employees, negotiating with the banks, controlling costs, meeting the needs of the customer, competing with major corporations and even how to close a business without closing any doors, Owen decided to put it all together and produce such a volume.” Owen Jay Murphy's new book, "The Business of Small Business", is one of the best, most practical books on small business entrepreneurship we've yet encountered. Jay joined us by telephone for our "Get Your Life Back" show of 02/19/09... see the Show Archives page! "Murphy has captured the complexities of business in plain and simple language for all to understand and appreciated in becoming successful entrepreneurs. His chapters on the Nine Secrets of Success and on Competing with the Giants should be read and frequently referred to by all small business owners." ~ Dr. Ray M. Valadez Professor of Economics & International Business, Pepperdine University.
"Owen Jay Murphy has written an interesting, easy-to-read, guide book that will be valuable to anyone starting or owning any type of small business, whether writing books or selling clothes." ~ Philip Reed Author of The Car Noir Thrillers, The Cliff Dante Horseracing Thrillers, and Sports Performance Books.
"Once an entrepreneur, always an entrepreneur—it is in the DNA. When you exit from one business, you must always consider the possibility of entering (starting) another. Owen Murphy's advice on preserving your options is right on target." ~ Dr. Lee Thomas Author of Magical Business Solutions: Adventures of a Serial Entrepreneur and Lessons Learned.
“We all know the business “giants” in our communities, those big institutions that are recognized for their low prices, wide selection, and generally less-than-satisfactory customer service. That vulnerability is the “Achilles Heel” that Owen Murphy recommends the small business owner exploit to his or her advantage, and his suggestions are to critique the competition, to communicate personally with customers, and to continually improve service. Murphy has offered sound and practical advice on how to survive and prosper as a small business operator, and I applaud his efforts at making a difference in the competitive market today.” ~ Bruce K. Bell, Ph.D. Dean, School of Business Liberty University, Lynchburg, Virginia
“Packed with testimonials and key messages, Owen Jay Murphy sifts through the jargon and presents a straight-forward checklist on the essentials of good business: a dedication to hard work, a commitment to doing things right, and a careful eye on keeping costs to a minimum. This book provides an easy-to-read format for anyone interested in learning the basics of starting and running a small business.” ~ Ali Sahabi President and CEO SE Corporation
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